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Membership research

Research for professional membership organisations

Independent quantitative and qualitative research to help membership organisations understand their members, strengthen their offer, and make decisions based on reliable evidence.

Talk to us about member research
We can help you explore
Member experience & satisfaction Membership value & benefits Engagement & communications Recruitment & retention Non-members & lapsed members Professional & workforce issues
Membership experience

Trusted by

We have worked with Royal Colleges, professional bodies, institutes, and associations across a wide range of professions and sectors.

Understanding the whole membership

Insight and evidence for making better decisions 

Membership organisations need to understand far more than whether members are satisfied. Research can show what people value, where expectations are changing, how different groups experience membership, which services matter most, and what may encourage people to join, stay, engage, or leave.

Enventure Research works with professional bodies, institutes, associations, Royal Colleges, and other membership organisations across the UK and internationally. We design research around the decisions you need to make, selecting the most appropriate approach to generate robust evidence and insight, and exploring how views and experiences may differ across the membership. This helps build a fuller picture of what members need, value, and expect.

What we help clients understand

Research that reflects the realities of membership

Every project is different, but these are some of the questions we regularly help membership organisations answer.

01

Member experience and satisfaction

How members experience the organisation, what is working well, where expectations are not being met, and how views vary across the membership.

02

Membership value and benefits

Which benefits and services members use and value, perceptions of fees and value for money, and what makes professional membership worthwhile.

03

Engagement and communications

How members want to hear from you, what encourages participation, and how engagement differs by career stage, grade, geography, or other characteristics.

04

Recruitment, retention, and non-members

Why people join, stay, or lapse, the barriers to membership, and how non-members and former members perceive the organisation and its offer.

05

Professional and workforce issues

Members' working lives, career challenges, workforce pressures, professional development needs, and the wider issues affecting the profession.

06

Strategy, policy, and change

Consultation and evidence to inform strategy, policy positions, service changes, new propositions, standards, networks, equality and inclusion work, and future priorities.

More than a member survey

The right mix of breadth and depth

Large-scale surveys are often at the heart of membership research, but they are not always sufficient on their own. We often combine quantitative evidence with focus groups, depth interviews, workshops and consultation, and research with non-members, employers, or other stakeholders.

Our work also includes workforce censuses, event evaluation, employee research, consultation on Equity, Diversity and Belonging strategies, and testing new training courses, qualifications, benefits, services and membership propositions.

Our team can support the full process: questionnaire design, sampling and survey administration, response-rate planning, qualitative fieldwork, analysis, segmentation, benchmarking, reporting, and presentations to boards, councils, or senior teams.

See our research methods →
Representative evidence Looking beyond headline response rates to understand the profile and balance of the people taking part.
Independent feedback Giving members confidence to be candid, particularly where the subject is sensitive or views may be challenging.
Insight for confident decision making Clear reporting, practical recommendations, visual summaries, and presentations that focus attention on the findings that matter.
Selected work

Membership research in practice

A selection of projects showing the range of questions, audiences, and approaches involved in our work with membership organisations.

Membership value · Mixed methods

Exploring the value of professional membership with IOSH

Mixed-method research with current, lapsed, and non-members to understand membership value and strengthen attraction and retention.

View case study →
Member survey · Tracking · Qualitative

Tracking member experience for RCS England

Repeat quantitative and qualitative research tracking members’ views, expectations, and experiences over time.

View case study →
Global member survey · Tracking

Tracking member engagement for CIOB

Annual global research giving CIOB current evidence on membership value, services, and engagement.

View case study →
Member survey · Engagement

Understanding what Directors UK members need

A first whole-membership survey providing robust evidence on value, benefits, communications, and support.

View case study →
Non-member research · Telephone survey

Understanding non-members to support ARCA growth

Telephone and online research exploring perceptions, barriers to joining, and future membership opportunities.

View case study →
Focus groups · Professional development

Exploring development needs with CITMA senior paralegals

Focus groups identifying the subjects, skills, and formats senior paralegals wanted from future development.

View case study →
Workforce census · Policy evidence

Building a picture of the anaesthetic workforce

A major multi-audience workforce census supporting planning, policy, and advocacy.

View case study →
Event evaluation · Thematic analysis

Evaluating RCN Congress

Independent event evaluation turning attendee feedback into practical recommendations for future Congresses.

View case study →
Mixed methods · Non-member research

Combining market, member, and non-member insight for BASEM

Peer analysis, survey research, and interviews informing future membership strategy.

View case study →
Consultation · Focus groups

Bringing the volunteer voice into IOSH strategic planning

Independent focus groups and survey analysis informing development of IOSH’s Volunteer Strategic Plan.

View case study →
Policy research · Member survey

Informing RCS England’s position on assisted dying

Independent member research that directly informed a major policy decision.

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Workforce research · Mixed methods

Combining workforce survey data with qualitative insight for CQI

Survey, focus groups and interviews exploring remuneration, progression, satisfaction, and skills gaps.

View case study →
Student members · Tracking

Understanding student member experiences for the RSC

Repeat research exploring student members’ experiences, career plans, communications, and engagement.

View case study →
Annual survey · Wider market

Benchmarking member and market experience for CIPP

Annual independent research with members, lapsed members, and the wider payroll profession.

View case study →
Strategy consultation · Mixed methods

Co-creating an Equity, Diversity and Belonging strategy with RCOT

Two-phase engagement and consultation involving members, staff, and wider stakeholders.

View case study →
Global member survey · Member value

Refreshing member insight for the International Compliance Association

Global research on membership value, learning resources, satisfaction, and professional impact.

View case study →
Lapsed member research · Mixed methods

Understanding why RCS England members lapse

Survey and interview research identifying reasons for leaving and opportunities to improve retention.

View case study →
Workforce census · Advocacy

Understanding the UK O&G workforce

UK-wide workforce research supporting future workforce action and advocacy.

View case study →
Members · Lapsed · Non-members

Looking beyond current members for the British Pharmacological Society

Research with current, lapsed, and non-members giving BPS a wider view of membership and future opportunity.

View case study →
Employer consultation · Depth interviews

Testing a new IOSH qualification with employers

Employer depth interviews providing market evidence before a new qualification was launched.

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Member survey · Strategy

Using member insight to shape RCP strategy

A comprehensive membership survey grounding organisational strategy in robust member evidence.

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Consultation · Decision support

Testing a proposed membership model with CIOB Company Members

Independent consultation combining quantitative measures and detailed member comments.

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Consultation · Mixed methods

Testing a draft Equity, Diversity and Belonging strategy with CSP

Survey, focus groups, interviews, and written responses informing strategy development.

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Member survey · Tracking

Tracking member attitudes for the Association of Anaesthetists

Repeat membership research providing up-to-date evidence while tracking change over time.

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Member survey · Benchmarking

Re-establishing a benchmark for Intensive Care Society members

A full member survey refreshing the evidence base and creating a benchmark for future tracking.

View case study →
Member survey · Benchmarking

Refreshing member insight for CITMA

A full member survey testing needs, new ideas, and demand for events, training, learning, and mentoring.

View case study →
Member survey · Strategy

Using member insight to inform RCOG strategy

Large-scale member research helping shape the next College strategy.

View case study →
Equity research · Mixed methods

Exploring differential attainment in surgical exams

Survey and interview research exploring barriers to exam success and targeted interventions.

View case study →
Employee survey · Tracking

Tracking employee engagement for IOSH

Annual staff research measuring engagement and feedback on changing ways of working.

View case study →
Client feedback

What our clients say about working with us

Membership sector credentials

Recognised supplier status

Enventure Research is a recognised supplier with both MemberWise and Memcom, alongside our extensive track record of research for professional membership organisations.

Planning member research?

Tell us what you need to understand.

Whether you are planning a full membership survey, exploring a specific issue, or need an independent view from members and non-members, we would be happy to talk it through.

Talk to Enventure Research