Our capabilities
Quantitative, qualitative, and mixed-method research
We select and combine methods to suit the audience, subject matter, sample, and practical decisions the research needs to support.
01
Quantitative research and surveys
We design and deliver surveys for residents, members, professionals, customers, patients, and service users, using online, telephone/CATI, face-to-face, postal, or mixed-mode approaches. We can manage the full process from questionnaire design and sampling through to weighting, tracking, and benchmarking.
Online surveysTelephone / CATIFace-to-face surveysPostal surveysMixed-modeQuestionnaire design
02
Qualitative research
We use focus groups, in-depth interviews and workshops to explore experiences, attitudes, and motivations in greater depth. Research can take place online, by telephone, or in person, with approaches adapted for sensitive subjects, specialist audiences, and complex questions.
Focus groupsDepth interviewsWorkshopsOnline qualitativeStakeholder interviewsThematic analysis
03
Face-to-face, observational, and in-context research
Some questions are best answered where people actually live, work, travel, or use a service. We conduct on-street, doorstep, workplace, and transport fieldwork, alongside observation, accompanied tasks, and usability testing where real-world behaviour and experience matter.
Intercept surveysDoorstep interviewingOnboard researchObservationAccompanied tasksUsability testing
04
Consultation and engagement
We deliver independent consultation and engagement with residents, members, service users, businesses and stakeholders, combining surveys, interviews, discussion groups, workshops, and targeted engagement. We also help reach seldom-heard groups and analyse consultation responses impartially.
Public consultationStakeholder engagementMember engagementBusiness engagementSeldom-heard groupsConsultation analysis
05
Analysis and insight
Our analysis goes beyond headline percentages. We use subgroup analysis, significance testing, weighting, benchmarking, and segmentation where appropriate, alongside thematic qualitative analysis and mapping or geographical analysis when location adds useful context.
Significance testingSubgroup analysisWeightingBenchmarkingSegmentationMapping / geographical analysis
06
Reporting and turning evidence into action
We produce clear reports, presentations, and visual summaries that focus on the findings that matter and connect the evidence back to the decisions it needs to inform. Our researchers can also present findings and facilitate client discussions to help turn insight into action.
Research reportsPresentationsVisual summariesInfographicsRecommendationsClient workshops