Case study · Membership
Using member insight to inform RCOG strategy
A large-scale member survey gave RCOG robust evidence on membership value, benefits, communications, and events to help shape its next College strategy.
AudienceRCOG members across a diverse international professional membership.
ApproachCollege-hosted online survey with questionnaire advice, 2,872 responses, detailed analysis, subgroup comparisons, and benchmarking.
Value to RCOGMember evidence to help tailor future strategy and continue meeting the needs of a diverse membership.
The brief
- RCOG wanted to engage its membership and ensure the future membership offer and next College strategy reflected members’ views and needs
- Enventure Research was commissioned to advise on questionnaire and survey design, then analyse and report the findings
The approach
- We co-designed a questionnaire covering benefits and resources, perceptions of membership, recommendation, communications, and events
- RCOG hosted and promoted the survey, and Enventure Research analysed the resulting data, including subgroup differences and comparisons with previous research
The outcome
- The survey generated 2,872 responses, representing a 20% response rate
- A detailed research report provided RCOG with a robust picture of member priorities and experience
- Evidence on the value and experience of membership
- Comparisons with earlier research to show areas of change
- Insight to support development of the next College strategy