Case study · Membership

Using member insight to inform RCOG strategy

A large-scale member survey gave RCOG robust evidence on membership value, benefits, communications, and events to help shape its next College strategy.

MembershipOnline surveyStrategy researchSubgroup analysisBenchmarking

AudienceRCOG members across a diverse international professional membership.

ApproachCollege-hosted online survey with questionnaire advice, 2,872 responses, detailed analysis, subgroup comparisons, and benchmarking.

Value to RCOGMember evidence to help tailor future strategy and continue meeting the needs of a diverse membership.

The project

Bringing the member voice into future strategy

A large-scale member survey designed to provide strategic evidence while allowing comparison with previous research.

The brief

RCOG wanted to engage its membership and ensure the future membership offer and next College strategy reflected members’ views and needs. Enventure Research was commissioned to advise on questionnaire and survey design, then analyse and report the findings.

The approach

We co-designed a questionnaire covering benefits and resources, perceptions of membership, recommendation, communications, and events. RCOG hosted and promoted the survey, and Enventure Research analysed the resulting data, including subgroup differences and comparisons with previous research.

The outcome

The survey generated 2,872 responses, representing a 20% response rate. A detailed research report provided RCOG with a robust picture of member priorities and experience.

Evidence on the value and experience of membership.
Comparisons with earlier research to show areas of change.
Insight to support development of the next College strategy.

Using member insight to inform RCOG strategy

Bringing the member voice into future strategy

The brief

The approach

The outcome

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