A mixed-method programme with occupational safety and health professionals gave IOSH up-to-date evidence on the value of professional membership and clear proof points for future attraction and retention activity.
A focused programme combining scale, depth, and practical evidence for decision-making.
IOSH wanted current evidence on how occupational safety and health professionals viewed the value of professional membership at a time when freely available content, changing careers and retirement were reshaping expectations. The research needed to include current, lapsed, and non-members.
We co-designed a questionnaire with IOSH covering professional membership value, OSH competencies, and attitudes to IOSH. The 10-minute survey was open to all OSH professionals, followed by six focus groups and 14 depth interviews to explore the findings in more depth.
The survey generated 3,671 responses across current, lapsed, and never-members. We brought the quantitative and qualitative findings together into a comprehensive report, giving IOSH up-to-date evidence on the profession.
“We engaged with Enventure Research to help us tackle the challenge of understanding the value of IOSH membership. Their thorough and collaborative approach delivered outputs that not only met the brief, but provided us with a plethora of insight that is forming the basis for both work on our core membership offering, and also member-facing communications.”
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