Repeat research with Royal Society of Chemistry student members provided deeper insight into their experiences, career plans, communications, and engagement, helping the Society strengthen its offer for this audience.
Repeat research designed to understand a distinct member audience while tracking how experiences and attitudes change.
The RSC wanted a better understanding of its student members so it could provide appropriate opportunities, information, resources and support, encourage meaningful engagement, and help students build a strong foundation for their future careers and progression into professional membership.
We co-designed a repeat online survey exploring student members’ experiences, future career plans, involvement with student societies, RSC membership, communications, and engagement. Questions from previous research were retained where useful so attitudes could be tracked and compared over time.
The latest programme generated 790 responses, an 8% response rate, and a robust base for detailed statistical analysis. We produced a comprehensive report supported by a concise infographic summary.
“Enventure Research once again helped us generate deeper insight into our student membership and guided us to achieving maximum amount of value from the research. Their contributions elevated the work from just a repository of member information to impactful insight and recommendations to deliver upon our membership strategy.”
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