Case study · Membership
Understanding student member experiences for the RSC
Repeat research with Royal Society of Chemistry student members provided deeper insight into their experiences, career plans, communications, and engagement, helping the Society strengthen its offer for this audience.
Audience
Royal Society of Chemistry student members studying in the UK and internationally.
Approach
Repeat online survey with retained questions to track and compare attitudes over time.
Value to the RSC
Actionable insight and recommendations to strengthen the student membership offer and engagement.
The brief
- The RSC wanted a better understanding of its student members so it could provide appropriate opportunities, information, resources and support, encourage meaningful engagement, and help students build a strong foundation for their future careers and progression into professional membership
The approach
- We co-designed a repeat online survey exploring student members’ experiences, future career plans, involvement with student societies, RSC membership, communications, and engagement
- Questions from previous research were retained where useful so attitudes could be tracked and compared over time
The outcome
- The latest programme generated 790 responses, an 8% response rate, and a robust base for detailed statistical analysis
- We produced a comprehensive report supported by a concise infographic summary
- Deeper understanding of student member perceptions and experiences
- Evidence on career plans, engagement, and communication preferences
- Practical recommendations to improve the future offer for student members
Client feedback
“Enventure Research once again helped us generate deeper insight into our student membership and guided us to achieving maximum amount of value from the research. Their contributions elevated the work from just a repository of member information to impactful insight and recommendations to deliver upon our membership strategy.”
Gareth DaviesMember Experience Manager, Royal Society of Chemistry