01
The brief
ICA wanted up-to-date insight into its membership following previous survey waves. The research explored membership benefits and offerings, CPD and learning resources, perceptions of ICA and membership, and willingness to recommend.
Case study · Membership
Refreshing member insight for the International Compliance Association
A global member survey gave ICA updated evidence on membership value, learning resources, satisfaction, and the impact membership has on members’ careers.
AudienceICA members across the global regulatory and financial crime compliance community.
ApproachOnline all-member survey using personalised invitations, reminders, and wider promotion through ICA channels.
Value to ICAEvidence to support membership product development, marketing, and understanding of professional impact.
The project
Updating member insight after earlier survey waves
A global member survey designed to refresh the evidence base while allowing ICA to compare current views with earlier research.
02
The approach
We co-designed an online questionnaire with ICA, sent personalised invitations to members, and used follow-up reminders to maximise participation. The survey was also promoted through ICA’s website and social media channels.
03
The outcome
The survey generated 1,851 responses, representing an 11% response rate. Enventure Research carried out detailed analysis and reporting.
- Insight to support product development across the membership offer.
- Tangible evidence for marketing, including member satisfaction measures.
- A clearer understanding of the impact ICA membership has on members’ careers.