Case study · Membership
Looking beyond current members for the British Pharmacological Society
Research with current, lapsed, and non-members gave BPS a wider view of membership value, benefits, and future priorities than a member-only survey could provide.
AudienceCurrent BPS members, recently lapsed members, and non-members in the pharmacology community.
ApproachOnline survey with benchmark questions, personalised member invitations, and wider stakeholder promotion.
Value to BPSUpdated evidence from inside and outside the membership to help shape future strategy.
The brief
- BPS regularly conducts membership research to understand member attitudes and improve its services
- For the latest programme, the Society also wanted to hear from lapsed members and non-members to give greater context to the findings and inform future strategy
The approach
- We designed the questionnaire with BPS, covering reasons for membership, attitudes to BPS and membership, benefits and services, and areas of interest in pharmacology
- Selected questions from previous research were retained for benchmarking
- Members and recently lapsed members received personalised invitations, with wider promotion through stakeholder networks, newsletters, and social media
The outcome
- The research generated 614 responses from members, representing an 18% response rate, alongside 83 responses from lapsed members and 31 from non-members
- Enventure Research provided detailed analysis, subgroup comparisons, and benchmarking
- Updated evidence on the experiences and priorities of current members
- Additional perspective from lapsed and non-members
- Clear direction to inform future BPS membership strategy