Case study · Membership
Understanding what Directors UK members need
Directors UK’s first member survey provided a robust evidence base on satisfaction, membership value, communications, and the support directors need in a changing industry.
Audience
Directors UK members working across the UK television and film industry.
Approach
Whole-membership online survey using personalised invitations, reminders, and open promotion.
Value to Directors UK
Clear evidence on member priorities, benefits, communications, and future support.
The brief
- Directors UK wanted to better understand what members needed from their professional association in the changing television and film landscape
- The research needed to explore how members perceived and valued the organisation, the benefits of membership, and the support that would help them respond to workplace challenges
The approach
- We co-designed an online questionnaire covering satisfaction and advocacy, membership benefits, perceptions of Directors UK, membership criteria, communications, and support
- Personalised survey links were emailed to members, supported by three reminders and an open link for wider promotion through online channels
The outcome
- The survey generated 1,498 responses, representing a 20% response rate and providing a robust base for statistical analysis
- We produced a comprehensive report and infographic executive summary for staff and the Directors UK Board
- Clear evidence on how members perceived and valued Directors UK
- Insight into awareness and use of membership benefits
- Practical direction for future communications, engagement, and member support