Repeat quantitative and qualitative research helped the Royal College of Surgeons of England track members’ views, expectations and experiences, and use that evidence to strengthen policy, guidance, and member support.
A repeat research programme designed to measure change over time while exploring the reasons behind members’ views and experiences.
RCS England wanted an up-to-date understanding of how members viewed the College, what motivated and mattered to them, how they experienced its communications and support, and where its future priorities should lie. Repeating the programme enabled changes in attitudes and experience to be tracked over time.
We co-designed an online member survey with RCS England and used cognitive testing interviews to refine the questionnaire before launch. The survey was promoted to the full membership, followed by 20 in-depth interviews to explore key findings in greater detail, including the experiences of members at different career stages.
More than 4,000 members responded to the survey, with response rates increasing from 19% to 21% across the two programmes. The quantitative and qualitative evidence gave RCS England a robust picture of member experience and changing priorities.
“I cannot speak highly enough of Enventure Research. They were a dream to work with from start to finish. They listened carefully to the project brief and, using their extensive knowledge and expertise, helped ensure that we not only met, but exceeded our expectations for the project.”
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