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Case study · Membership

Tracking member engagement for CIOB

An annual global member survey gives the Chartered Institute of Building up-to-date evidence on member experience, the value of membership and where its services and support can be strengthened.

Membership Online survey Tracking research International research Subgroup analysis
Audience CIOB members in the UK and internationally, including members based in China.
Approach 10-minute online survey with benchmarking questions, personalised invitations and Mandarin option.
Value to CIOB Current evidence to support decision-making and ensure services and support continue to meet members’ needs.
The project

Keeping member insight current year after year

A repeat survey programme designed to track change over time while identifying new priorities and opportunities for member engagement.

01

The brief

CIOB is committed to regularly understanding its global membership and uses an annual survey to keep its evidence base current. Enventure Research has delivered the member engagement survey each year since 2023, helping CIOB track views over time while continuing to explore emerging needs and priorities.

02

The approach

We co-designed a questionnaire combining established measures for benchmarking with questions on membership value, services, platforms, communications, and opportunities to strengthen engagement. The survey was hosted securely online, supported by personalised invitations and reminder emails, and members in China could complete it in Mandarin.

03

The outcome

The latest survey received 4,463 responses, representing a 9% response rate. We carried out detailed analysis, including thematic analysis of open comments and subgroup analysis across different member categories.

  • Updated evidence on members’ experiences and perceptions.
  • Benchmarking to help CIOB understand how views are changing over time.
  • Insight to support future decisions about services, support, and member engagement.
researcher feedback

“We’re proud to work with CIOB to deliver its annual Member Engagement Survey. Having delivered the research since 2023, we’ve been able to build a strong understanding of CIOB’s membership and what matters to its members. The 2026 survey has provided valuable, up-to-date insight that will help CIOB continue to strengthen member engagement and shape its services and support around members’ needs.”

Andrew CameronResearch Director

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