The project
Keeping member insight current year after year
A repeat survey programme designed to track change over time while identifying new priorities and opportunities for member engagement.
01
The brief
CIOB is committed to regularly understanding its global membership and uses an annual survey to keep its evidence base current. Enventure Research has delivered the member engagement survey each year since 2023, helping CIOB track views over time while continuing to explore emerging needs and priorities.
02
The approach
We co-designed a questionnaire combining established measures for benchmarking with questions on membership value, services, platforms, communications, and opportunities to strengthen engagement. The survey was hosted securely online, supported by personalised invitations and reminder emails, and members in China could complete it in Mandarin.
03
The outcome
The latest survey received 4,463 responses, representing a 9% response rate. We carried out detailed analysis, including thematic analysis of open comments and subgroup analysis across different member categories.
- Updated evidence on members’ experiences and perceptions.
- Benchmarking to help CIOB understand how views are changing over time.
- Insight to support future decisions about services, support, and member engagement.