The project
Refreshing member insight while tracking change
A repeat survey programme combining established measures with new questions to keep the evidence base current.
01
The brief
The Association regularly surveys its members and reappointed Enventure Research following earlier membership research and other projects. The latest programme needed to refresh insight into member attitudes and experiences while retaining selected questions so changes could be tracked over time.
02
The approach
We co-designed the questionnaire with the Association, securely hosted the survey online and sent personalised invitations to members with up to four reminders. An open survey link was also promoted through the website, newsletters, Annual Congress, and social media, with membership verification built into the process.
03
The outcome
The survey generated 1,661 responses, representing a 16% response rate. Enventure Research analysed the findings and produced a detailed report.
- Up-to-date evidence on member attitudes and experiences.
- Benchmarking against previous survey waves.
- Insight to help the Association continue providing relevant support for its members.