01
The brief
IOSH had developed a Level 3 Certificate for new and aspiring OSH professionals and wanted employer evidence on market support, usefulness, and fitness for purpose before rollout.
Case study · Membership
Testing a new IOSH qualification with employers
Qualitative employer research gave IOSH direct market feedback on a new Level 3 Certificate before launch, helping it refine the qualification and demonstrate employer support.
AudienceEmployers of occupational safety and health professionals across organisations of different sizes and sectors.
ApproachSeven 40–45 minute Zoom depth interviews using a structured discussion guide and advance review materials.
Value to IOSHDirect employer evidence to fine-tune the qualification before bringing it to market.
The project
Using employer feedback to test fitness for purpose
A targeted qualitative consultation designed to assess market support and identify practical refinements before launch.
02
The approach
We conducted seven depth interviews with employers of OSH professionals from a mix of sectors and organisation sizes. Participants reviewed the qualification summary and learning outcomes in advance, then took part in 40–45 minute Zoom interviews using a structured guide.
03
The outcome
Enventure Research analysed the employer feedback thematically and produced a report supported by verbatim comments.
- Direct evidence of employer views on the proposed qualification.
- Practical feedback on content and fitness for purpose.
- Insight IOSH could use to fine-tune the qualification before market launch.