Case study · Membership
Combining market, member, and non-member insight for BASEM
Desk research, survey evidence and follow-up interviews gave BASEM a rounded view of member needs, market gaps and future recruitment, and retention opportunities.
AudienceCurrent, recently lapsed and non-members working in sport and exercise medicine.
ApproachPeer analysis, online survey, and 15 follow-up telephone interviews.
Value to BASEMActionable evidence to strengthen member services, recruitment, retention, and future strategy.
The brief
- BASEM wanted to review its strategy for member services and better support its mission across sport, exercise, health, and wellbeing
- BASEM needed insight into the experiences and perceptions of people working in sport and exercise medicine, both inside and outside the membership
The approach
- We began with peer industry analysis to understand what other SEM organisations offered and identify potential gaps
- The analysis informed an online survey of current, lapsed, and non-members, followed by 15 telephone interviews stratified by profession and career stage to explore key issues in greater depth
The outcome
- The survey generated 376 responses, including a 28% response rate among current members
- Enventure Research produced detailed reports, separate peer analysis, and infographic outputs, supported by actionable conclusions and recommendations
- A clearer picture of what members valued and where services could improve
- Practical recommendations to support future recruitment, retention, and service development
Client feedback
“When considering the survey, the Association was unsure whether or not to use an external company to facilitate it. From the initial conversation with Matt Thurman, it was obvious it was the right choice and the professionalism and efficiency of the Enventure Research team gave us some excellent results we can work with to form a strategy for the future.”
Amanda HarwoodBritish Association of Sport and Exercise Medicine