Case study · Membership
Evaluating RCN Congress to improve future events
Independent analysis and repeat evaluation gave the Royal College of Nursing clear feedback on its flagship event and practical recommendations for future Congresses.
AudienceRCN Congress attendees from across the nursing community.
ApproachPost-event online survey, independent analysis of 697 responses, and thematic coding of open comments.
Value to RCNEvidence on attendee experience, satisfaction, and improvements for future Congress events.
The brief
- RCN wanted to understand how attendees experienced its annual flagship Congress, why they attended, how satisfied they were with different aspects of the event, and where improvements could be made
- After initially commissioning Enventure Research for independent analysis and reporting, RCN recommissioned us to deliver subsequent evaluations
The approach
- We worked with RCN to update the evaluation questionnaire, which was emailed to registered attendees shortly after Congress
- A total of 697 responses were received, and Enventure Research undertook independent analysis, including detailed coding and thematic analysis of open-ended comments
The outcome
- The final report gave RCN a clear view of attendee motivations, satisfaction, experiences, and equality monitoring data, supported by recommendations for future events
- Independent evidence on what attendees valued and where experience could be improved
- Detailed thematic analysis of verbatim feedback, not just headline survey measures
- Practical recommendations to help future Congresses remain high quality, enjoyable and beneficial
Client feedback
“Very pleased with the service received, from the comprehensive proposal, throughout their responsive project management, to the insightful and well-presented report; enventure delivered on all fronts to a high standard.”
Jiten BarotMarketing Manager, RCN