Case study · Membership
Using member insight to shape RCP strategy
A comprehensive membership survey gave the Royal College of Physicians robust evidence on membership value, priorities, and perceptions to help shape its organisational strategy.
AudienceRCP members and fellows.
ApproachSecure online survey, email invitations and reminders, wider channel promotion, and member login verification.
Value to RCPDirect evidence to inform organisational strategy and align future priorities with what matters to members.
The brief
- RCP was developing a new organisational strategy and wanted member insight at the heart of the process
- The survey explored perceptions of membership and the College, value for money, the College’s core purpose, and priorities for the future
The approach
- We co-designed a questionnaire with RCP and securely hosted the survey online
- The survey could be completed in under 10 minutes and was promoted to all members and fellows by email, reminders, the RCP website, newsletters, networks, and social media
- Members logged in using their RCP-registered email address to protect access
The outcome
- The survey generated 2,558 responses, representing a 7% response rate
- Enventure Research delivered a comprehensive, visual report of the findings
- Robust member evidence to feed directly into strategy development
- Clear insight into membership value, perceptions, and future priorities
- A stronger evidence base for ensuring future plans reflect members’ needs