A comprehensive membership survey gave the Royal College of Physicians robust evidence on membership value, priorities, and perceptions to help shape its organisational strategy.
A large-scale member survey designed to ensure future strategic decisions were based on robust, current evidence.
RCP was developing a new organisational strategy and wanted member insight at the heart of the process. The survey explored perceptions of membership and the College, value for money, the College’s core purpose, and priorities for the future.
We co-designed a questionnaire with RCP and securely hosted the survey online. It could be completed in under 10 minutes and was promoted to all members and fellows by email, reminders, the RCP website, newsletters, networks, and social media. Members logged in using their RCP-registered email address to protect access.
The survey generated 2,558 responses, representing a 7% response rate. Enventure Research delivered a comprehensive, visual report of the findings.
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