Case study · Membership
Testing a proposed membership model with CIOB company members
An independent consultation gave CIOB Company Members a direct say on a proposed subscription model and provided evidence to support decision-making.
AudienceCIOB Company Members.
Approach5–10 minute online consultation with personalised invitations, reminders, Likert-scale questions, and open comments.
Value to CIOBIndependent evidence on the proposed subscription model to support CIOB’s final decision-making.
The brief
- Following a wider review of its membership structure, CIOB proposed a new subscription model for Company Members based on turnover
- Enventure Research was appointed to deliver an independent consultation so members could have their say on the proposal
The approach
- We co-designed an online questionnaire using a mix of closed questions, Likert scales, and open text
- Personalised invitations were sent to named Company Member contacts, with up to three reminders to maximise participation
The outcome
- The consultation generated 239 responses, representing a 13% response rate
- We undertook subgroup analysis and detailed thematic coding of verbatim comments before producing a full report for CIOB
- Independent evidence on member views of the proposed model
- Subgroup analysis to identify differences between different types of Company Member
- Detailed qualitative insight to inform decision-making, not just headline levels of support