Understanding the value of professional membership
responses to our online survey of OSH professionals
online focus groups
in-depth interviews
Challenge
The Institution of Occupational Safety and Health (IOSH), with more than 50,000 members worldwide, wanted to better understand how professionals view the value of membership in today’s changing landscape.
With free online content widely available, increasing career mobility, and an ageing workforce, professional bodies are under pressure to demonstrate relevance and impact.
IOSH commissioned Enventure Research to explore these issues in depth.
Approach
Working closely with IOSH, Enventure designed a survey that explored the role of membership in professional development, workplace impact, and career progression. Open to both members and non-members, the online survey was promoted through IOSH’s networks and external channels, attracting thousands of responses.
To add further depth of insight, Enventure conducted six focus groups with OSH professionals and 14 in-depth interviews with employers of OSH professionals and business leaders, ensuring that the survey findings were enriched with real-world perspectives.
Outcome
More than 3,600 professionals took part in the survey, providing a rich picture of how IOSH membership, and professional membership in general, is viewed across the health and safety sector.
Enventure Research analysed the data and produced a detailed report, giving IOSH clear evidence and ‘proof points’ to shape future strategies.
These insights will guide member attraction and retention efforts, ensuring IOSH continues to demonstrate its value to the OSH profession, and positive statistics from the research have been used in membership campaigns.
“We engaged with Enventure Research to help us tackle the challenge of understanding the value of IOSH membership. Their thorough and collaborative approach delivered outputs that not only met the brief, but provided us with a plethora of insight that is forming the basis for both work on our core membership offering, and also member-facing communications.”
Insightful research. Expertly delivered.
