Case study · Membership
Tracking member experience for RCS England
Repeat quantitative and qualitative research helped the Royal College of Surgeons of England track members’ views, expectations and experiences, and use that evidence to strengthen policy, guidance, and member support.
Audience
RCS England members across different career stages, specialties, and membership groups.
Approach
Online member survey, cognitive testing, and 20 follow-up in-depth interviews.
Value to RCS England
Robust tracking evidence to inform policy, guidance, communications, and member support.
The brief
- RCS England wanted an up-to-date understanding of how members viewed the College, what motivated and mattered to them, how they experienced its communications and support, and where its future priorities should lie
- Repeating the programme enabled changes in attitudes and experience to be tracked over time
The approach
- We co-designed an online member survey with RCS England and used cognitive testing interviews to refine the questionnaire before launch
- The survey was promoted to the full membership, followed by 20 in-depth interviews to explore key findings in greater detail, including the experiences of members at different career stages
The outcome
- More than 4,000 members responded to the survey, with response rates increasing from 19% to 21% across the two programmes
- The quantitative and qualitative evidence gave RCS England a robust picture of member experience and changing priorities
- Evidence to inform policy and guidance designed to better support members
- Deeper understanding of workplace challenges and the needs of different career stages
- Clear reporting, infographic outputs, and presentation of key findings to RCS England Council
Client feedback
“I cannot speak highly enough of Enventure Research. They were a dream to work with from start to finish. They listened carefully to the project brief and, using their extensive knowledge and expertise, helped ensure that we not only met, but exceeded our expectations for the project.”
Nicola RoweDirector of Membership, Royal College of Surgeons of England