Enventure Research has a wealth of experience across a range of quantitative and qualitative research methodologies.
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Telephone surveys can provide fast turnaround of data collection via Computer Aided Telephone Interviewing (CATI). The use of CATI allows us to ensure that questionnaires are administered correctly and that quotas are met.
Telephone surveys can help to achieve a survey sample from a dispersed population and allow for real-time data analysis, offering immediate access to current top-line survey results. Our partner fieldwork agency, Feedback Market Research, has its own CATI suite comprising 20 stations and operates 7 days a week to ensure all audiences can be successfully targeted and quotas achieved.
Face to Face Surveys
Face-to-face surveys are often carried out on the street in areas of high footfall, but can also be conducted on the doorstep, in home, or at a workplace for more in-depth or longer surveys. Enventure Research has a large network of experienced fieldwork supervisors and interviewers based all around the United Kingdom, operating to Interviewer Quality Control Scheme (IQCS) and Market Research Society (MRS) standards of practice.
Face-to-face interviewing has the benefits of being able to provide respondents with support, clarification, prompting and stimulus when taking part in a survey, and allows for quotas to be met more easily, including harder to reach groups.
Enventure Research has experience of delivering many self-completion postal surveys of varying size, sent to sample sizes ranging from hundreds to several thousands, to locations across the UK and abroad, on a number of topics.
By designing attractive and easy-to-complete questionnaires and covering letters, and administering carefully planned reminders and the use of incentives, response rates to our previous postal surveys have been high.
Workshops are effective ways of engaging with clients, residents, and other interested stakeholders to further explore research findings and to create actions from them.
Workshops allow for the sharing of ideas and interpretation, bringing to life research findings, conclusions and recommendations, and taking them a step further to ensure that they are understood, agreed and actionable.
As with focus groups, workshops can be delivered in-person or online.
Enventure Research has a wealth of experience of carrying out online surveys, which have become one of our most popular methodologies.
We design interactive online surveys that are engaging and easy to complete, compatible on all devices, including smartphones, and work with our clients to find the best way to promote the survey to the relevant target audience, whether via email, social media, or other online communication channels.
Online Research Communities
In addition to online surveys, Enventure Research can also offer Online Research Communities. Online Research Communities involve the creation of a specifically tailored website, where respondents are able to access a wealth of interactive research tools, including online surveys, quick polls, videos and other visual stimulus, discussion forums and detailed information relating to the research over a longer period of time.
Focus groups are an excellent means of gaining ‘below the surface’ feedback, by exploring attitudes and experiences in detail. They also create useful discussion between participants, allowing for the views of individuals to be heard and benefiting from the interaction between participants as issues are discussed.
Focus groups are conducted by Enventure Research’s skilled moderators using flexible discussion guides to ensure all topics of discussion are covered, but without constraining the flow of discussion and debate, and participants are carefully selected based on our clients’ needs.
We offer both online and in-person focus groups.
In-depth interviews are typically used in a one-on-one setting, but can be conducted with pairs or more if appropriate.
They can often provide a greater depth of insight when compared with focus groups, as attitudes and experiences can be explored in greater detail with a single participant, and can be more appropriate for potentially sensitive or complex topics.
In-depth interviews are particularly useful when researching professionals who are time poor and therefore cannot attend a focus group discussion, such as health professionals, senior stakeholders and teachers.
Enventure Research typically delivers in-depth interviews over the phone or via video call, but these can also take place in-person.
Asking the right questions is key to successful research.
Enventure Research has a wealth of experience of working with clients to design questionnaires that generate useful data, ensuring that questions are easy to understand, balanced, and engaging.
For qualitative research and consultation, Enventure Research can develop discussion guides that help to generate useful insight from focus group and interview participants in a variety of creative ways.
Enventure Research conducts in depth analysis on all data and feedback collected via research and consultation to generate useful insight.
For quantitative data, we employ statistical significance testing to look for patterns and trends amongst different groups of survey respondents.
For qualitative feedback, we employ thematic analysis to draw out key patterns in meaning to develop themes that have emerged amongst research participants.
We aim to make all our analysis clear and easy to understand, whilst still offering a high level of insight.
In addition to analysis of data we collect on behalf of our clients, we often work with clients to assist in analysis of data collected via their own research and consultation.
We understand that, for our clients, the reporting outputs can be the most important part of a research project.
Therefore, we work with our clients to ensure that any presentations developed are tailored to their needs and the requirements of the report’s intended audience.
Our reports can range from topline to high levels of detail, presented in a variety of different creative formats, including written reports, slide decks, videos, and infographics.
Qualitative observation can provide interesting insight into the behaviour of people in certain environments, whether this is at home, in a shop, at work or out in public.
Enventure Research can provide ethnographic approaches to research to provide a deep understanding of how members of the public truly interact, for example with local services and amenities.
Enventure Research has utilised observational research in previous projects, assessing resident use of high street maps, markets, museums and libraries.