Research to inform an evaluation of Sheffield City Council’s improvements to walking and cycling routes
pedestrians interviewed
cyclists interviewed
day interviewing period
Challenge
Sheffield City Council planned to implement improvements to the city centre environment by creating new green spaces alongside direct, safe and attractive walking and cycling routes.
Prior to introducing changes, it wished to undertake a survey of pedestrians and cyclists to understand public perceptions towards active travel in the area and of the bus hub to serve as a baseline. Enventure Research was commissioned to independently deliver the baseline survey.
Approach
A questionnaire was designed by Enventure Research in partnership with Sheffield City Council which took participants approximately six minutes to complete. The survey explored typical and preferred modes of travel, frequency of travel, active travel, barriers to walking and cycling more, safety, and perceptions of the current walking and cycling infrastructure. Demographic data was also recorded to allow comparisons between different groups.
The survey was administered face to face on-street at a number of pre-selected sampling points in Sheffield city centre. Trained market research interviewers approached a random sample of pedestrians and cyclists aged 16+ over a four-day period.
Outcome
Valuable feedback was gathered from 669 respondents, over a fifth of whom were cyclists in line with the project aims. Independent analysis and reporting was undertaken by Enventure Research, detailing the findings and highlighting any statistically significant differences between subgroups.
The research provided Sheffield City Council with important baseline information on which to evaluate the impact of its planned improvement works.
“TBC”
Insightful research. Expertly delivered.
