Providing Sheffield City Council with insight to support transport and active travel improvements
minute survey
week fieldwork period
completed interviews with residents
Challenge
Sheffield City Council had created the Northern Communities project, which aims to improve transport and active travel links in the north of the city. In its early stages, feedback from residents and those travelling to and from the Firth Park area was required to better understand current experiences, challenges faced and how to increase public transport use and active travel in the area.
Enventure Research was commissioned to gather the feedback required by the Council to support the development of the Northern Communities project.
Approach
A questionnaire was developed by Sheffield City Council and Enventure Research covering topics including travel patterns to and from the Firth Park area, satisfaction with and perceptions of walking, driving, cycling and buses in the local area, and journey patterns of travelling into Sheffield city centre.
The survey was administered face to face by an experienced team of market research interviewers at various sampling points around the Firth Park area. Interviews took on average 10 minutes to complete and the survey was piloted before launch to ensure the questions were fit for purpose and elicited useful data.
Outcome
During the fieldwork period, a total of 411 interviews were completed. The findings were analysed and reported on by Enventure Research.
The results demonstrated positive perceptions of walking in the Firth Park area, with high levels of ease and frequency, but some concerns about pavement quality. Car use was strongly driven by convenience, with limited appetite to switch to alternative forms of transport without improvements to bus services and cycling infrastructure.
The research findings provide evidence to support the Council’s ambitious plans to enhance transport connectivity and promote active travel within the city, and will directly influence the development of the Northern Communities project.
“TBC”
Insightful research. Expertly delivered.
