Evaluating the impact of Active Neighbourhoods for Sheffield City Council
surveys targeting residents, visitors and businesses
face to face interviews with residents and businesses
telephone interviews with businesses
Challenge
Sheffield City Council has been introducing measures to make walking and cycling a safer way to travel, with the implementation of several Active Neighbourhoods. The Crookes/Walkley Active Neighbourhood included a range of measures such as road closures, crossings and one-way systems.
In order to help the Council understand the impact of the changes, Enventure Research was commissioned to undertake three separate surveys with residents living within Crookes and Walkley, visitors to the area, and organisations and businesses based there.
Approach
Three questionnaires were designed in partnership between Enventure Research and Sheffield City Council which took between five and ten minutes to complete. The surveys explored perceptions of the recent changes and their impact on local traffic, usual modes of transport, changes in local journeys, and barriers to walking and cycling more. Organisations and businesses were also asked how the changes had affected them and their customers.
A sample of 400 residents in Crookes and Walkley aged 16+ were surveyed by face to face doorstep and on-street interviewing, whilst 151 visitors were interviewed at various sampling points. The organisation and business survey was conducted via telephone, with 55 organisations and businesses represented.
Outcome
Findings from the three surveys were collated into one comprehensive research report, detailing the overall results to each question, subgroup analysis and key findings.
The findings provided the Council with an understanding of perceptions of the recently implemented changes, whether there had been any increase in active travel or the safety of active travel, and whether the area had become a better place to live and work.
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