Challenge

The Chartered Institute of Building (CIOB) is a UK-based international professional association which exists to promote and advance for the public benefit the science and practice of building and construction. CIOB has around 45,000 members across more than 100 countries worldwide.

CIOB has conducted member surveys in the past on a regular basis, most recently in 2022. The aim of the survey is to track key measures of member engagement over time and assess any changes. Additionally, the survey helps the CIOB to understand perceptions of the organisation and its member services, as well as to gather useful insight into employment.

CIOB appointed Enventure Research to deliver the survey in spring 2023.

Approach

A questionnaire was co-designed by CIOB and Enventure Research, including a mix of previously used questions to allow for benchmarking and new questions to cover new topics.

The survey was securely hosted online by Enventure Research and could be completed within 10 minutes. Email invitations with personalised links were sent to members, with three follow-up reminders to encourage participation. The survey was open to all members, both in the UK and based internationally, and could be completed in Mandarin by members based in China.

The survey was open between 26 April and 5 June 2023 and in that time, 6,123 responses in total were received – a 14% response rate. This included 464 responses from members in China.