Together with JBA Consulting, Enventure Research has recently completed a series of focus groups with farmers about natural flood management (NFM) on behalf of the Department of Environment, Food and Rural Affairs (Defra).
One of Enventure’s skilled moderators held three focus groups with farmers in February and March, with two taking place in Loddington (Leicestershire) and another in Lofthouse (North Yorkshire). A discussion guide was designed by Enventure Research to gain useful insight through exploring perceptions of NFM barriers and how to facilitate NFM in the future, among other topics.
A report of the qualitative research findings will now be written by Enventure, highlighting common themes and topics of discussion from the focus groups to assist in Defra’s decision making about NFM moving forward.