Case study · Transport and travel
Testing the Weaver Network’s strategic commitments
Representative focus groups tested proposed strategic commitments for West Yorkshire’s new Weaver Network brand before wider rollout.
AudienceA representative cross-section of West Yorkshire residents
ApproachThree online focus groups
Value to West Yorkshire Combined AuthorityResident feedback to refine strategic commitments and support brand introduction
The brief
- Alongside the launch of the Weaver Network brand for West Yorkshire public transport, WYCA developed strategic commitments setting out its priorities and ambitions.
- Enventure Research was commissioned to test those commitments with residents before wider introduction.
The approach
- Three focus groups were recruited to reflect West Yorkshire by age, gender, ethnicity, disability, and local authority area.
- Participants included users of different forms of public transport as well as private vehicles.
- Each one-hour online group explored transport experiences, awareness of WYCA and Weaver, and detailed reactions to the proposed commitments.
The outcome
- Enventure Research produced a comprehensive report supported by anonymous verbatim comments.
- The research gave WYCA clear feedback on how residents understood and responded to the proposed commitments.
- The findings will help refine the commitments and support introduction of the Weaver Network.