Case study · Transport and travel
Shaping the development of West Yorkshire cycle hubs
Online focus groups with regular cyclists and people open to cycling more explored what future cycle hubs should offer and where they could add most value.
AudienceResidents who cycle regularly or could be encouraged to cycle more
ApproachThree resident focus groups plus input from local authority officers
Value to West Yorkshire Combined AuthorityPractical evidence to shape cycle hub services, locations, and operation
The brief
- WYCA wanted resident insight to inform the development of five cycle hubs across West Yorkshire.
- The research needed to explore the needs of both regular cyclists and people who could potentially be encouraged to cycle more often.
The approach
- Three online focus groups were moderated by Enventure Research, with participants broadly representative by age, gender and ethnicity, and all five West Yorkshire local authority areas represented.
- One group involved regular 'active cyclists', while two involved 'active considerers' who said they could be encouraged to cycle more.
- Discussion covered cycling habits, awareness of cycle hubs, possible services, locations, and opening times. Feedback from a separate WYCA-led officer group was also incorporated.
The outcome
- Enventure Research analysed the feedback thematically, highlighting broad patterns and important differences between groups.
- All evidence, including local authority officer feedback, was brought together in a comprehensive report.
- The findings were used to inform planning and development of the proposed cycle hubs.