Case study · Tourism and visitors
Gathering visitor insight at The Piece Hall
Enventure Research supported The Piece Hall in Halifax with interviewing for its visitor survey, with two experienced local interviewers gathering information about its visitors over two days.
AudienceVisitors to The Piece Hall, Halifax
ApproachFace-to-face interviewing over two days
Value to The Piece HallVisitor information gathered for The Piece Hall’s own visitor survey
The brief
- The Piece Hall in Halifax wanted interviewing support to deliver its visitor survey
The approach
- The Piece Hall designed the questionnaire, which was administered on handheld tablets
- Enventure Research deployed two experienced market research interviewers from the local area
- Interviewers were briefed on the background to the research and its aims, and wore photographic identification badges
- Interviewing took place over two days at The Piece Hall
The outcome
- The survey provided The Piece Hall with key information about its visitors, including statistics and demographics