Case study · Residents and communities
Tracking resident perceptions in the Peak District National Park
A representative survey of 1,002 National Park residents introduced telephone quota sampling, supplemented by face-to-face interviews with younger residents, while retaining comparisons with earlier waves.
AudienceResidents of the Peak District National Park
Approach1,002 interviews, including targeted face-to-face fieldwork
Value to Peak District National Park AuthorityIndependent trend evidence for planning, customer service, and policy decisions
The brief
- The Peak District National Park Authority needed an updated representative survey to understand and monitor resident perceptions of the National Park and attitudes towards the Authority.
The approach
- The research moved from the postal methodology used in previous years to telephone interviewing so quota sampling could be used.
- A further 90 on-street face-to-face interviews were completed in high-footfall areas to reach younger residents.
- A total sample of 1,002 was achieved over five weeks.
The outcome
- Enventure Research produced an independent report with clear conclusions and recommendations.
- Where possible, findings were compared with previous surveys to identify trends and changes over time.
- The results were used to inform planning, customer service, and policy decisions.