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Case study · Housing

Five years tracking residents’ experience of Thamesmead

A five-year longitudinal community survey tracked how residents viewed Thamesmead as regeneration progressed, retaining consistent measures while adapting each year to new priorities.

HousingLongitudinal researchCommunity surveyFace-to-face research
Peabody
AudienceA representative sample of 1,000 Thamesmead residents in the latest wave
ApproachAnnual resident survey delivered over five years from 2019 to 2023
Value to PeabodyTrend evidence on place, regeneration, belonging, and residents’ changing priorities
The project

Following change in a major regeneration area over time

A repeat survey programme designed to show both the current resident picture and how perceptions changed across five years.

01

The brief

As the main landowner in Thamesmead and a driving force behind regeneration in the area, Peabody and its partners wanted annual evidence on residents’ attitudes towards and perceptions of Thamesmead as a place to live. Enventure Research was commissioned to deliver the programme every year from 2019 to 2023.

02

The approach

The questionnaire was developed with Peabody and its partners, retaining key questions each year so results could be compared while introducing new questions on current topics. The latest wave covered the local area, regeneration, cultural activity, green spaces, local issues, and belonging. Surveys were normally completed on street by IQCS-trained interviewers with a representative sample of 1,000 residents; fieldwork moved to telephone interviewing with a smaller sample in 2020 because of COVID-19 restrictions.

03

The outcome

Each year, Peabody received a comprehensive report with subgroup analysis and direct comparisons with earlier waves, alongside raw data and tabulations. Across five years, the programme created a longitudinal evidence base showing how residents’ experiences and perceptions changed as Thamesmead developed.

  • Five consecutive annual waves from 2019 to 2023
  • Consistent tracking questions combined with new topics each year
  • Representative community fieldwork with detailed subgroup analysis
  • Evidence on how housing, services, regeneration, and place were experienced over time

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