Case study · Tourism and visitors
Evaluating the visitor experience at Manchester Day
Recommissioned for the 2019 event, Enventure Research completed 460 on-street interviews to measure visitors’ perceptions of Manchester Day, with comparisons against previous surveys.
AudienceVisitors to Manchester Day 2019
Approach460 on-street interviews at sampling points across the city
Value to Manchester City CouncilVisitor perceptions tracked over time to help improve future events
The brief
- Manchester Day is an annual event that has taken place in the city since 2010
- Manchester City Council wanted to measure attendees’ perceptions of the event and evaluate its impact
- Enventure Research has carried out the research on several occasions since 2014 and was recommissioned in 2019
The approach
- The questionnaire was designed in partnership with Manchester City Council and Walk the Plank, replicating many questions from previous years to track opinions over time
- Topics included motivations for attending, rating of the event, home location, travel, spending, and awareness of the event’s sponsorship
- Experienced interviewers surveyed a random sample of visitors at sampling points around the city on 23 June 2019
- A total of 460 interviews were completed
The outcome
- Enventure Research provided comprehensive analysis and reporting of the findings, including comparisons with previous years’ surveys
- The findings gave the Council continuing insight into visitors’ perceptions of Manchester Day to help it improve the event in future years