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The brief
Manchester Health and Care Commissioning wanted to evaluate communications campaigns intended to increase awareness of flu vaccination, explain its benefits, dispel myths, and address concerns about vaccination.
Case study · Public health and social care
Evaluating Manchester’s neighbourhood flu vaccination campaigns
Evaluation across 12 neighbourhood areas assessed local communications activity designed to increase flu vaccination awareness, understanding, and uptake.
AudienceHealth Development Co-ordinators across Manchester’s 12 neighbourhood areas
ApproachTelephone and online interviews supplemented by campaign data and additional analysis
Value to Manchester Health and Care CommissioningEvidence on the performance of individual campaigns and how future seasonal flu activity could improve
The project
Comparing local campaign activity across Manchester
An evaluation designed to understand the success of different neighbourhood approaches rather than treating the city-wide campaign as a single intervention.
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The approach
Enventure Research evaluated activity in each of Manchester’s 12 neighbourhood areas. Telephone or online interviews were conducted with Health Development Co-ordinators, and their feedback was combined with data supplied by Manchester Health and Care Commissioning and additional analysis undertaken by Enventure Research.
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The outcome
The evaluation provided evidence on the success of individual neighbourhood campaigns and helped Manchester Health and Care Commissioning understand how the seasonal flu immunisation programme and its communications could be improved in future years.
- Evaluation across 12 neighbourhood areas
- Telephone or online engagement with Health Development Co-ordinators
- Interview evidence combined with campaign data
- Findings designed to improve future seasonal flu communications and activity