Case study · Public health and social care
Tracking public attitudes and behaviours during COVID-19 across four council areas
A representative telephone survey of 2,000 residents provided four councils with comparable evidence on behaviour, risk, government guidance, confidence, and intended vaccine uptake.
AudienceResidents in East Riding, Hull, North East Lincolnshire, and North Lincolnshire
Approach2,000 telephone interviews, with 500 residents in each council area and demographic quotas
Value to Four Humber and Lincolnshire councilsComparable local evidence on the pandemic’s impact to support public health decision-making
The brief
- Four partner councils needed current evidence on residents’ attitudes towards the COVID-19 pandemic and how it was affecting their lives
- Enventure Research worked with the councils to design and deliver a survey across all four areas
The approach
- The questionnaire covered measures taken during the pandemic, intended behaviour around self-isolation, perceptions of the threat posed by the virus, understanding of government guidance, confidence in undertaking different activities, and intended vaccination uptake
- Experienced interviewers completed 2,000 telephone interviews, 500 in each authority, with quotas on age, gender, and ethnicity
The outcome
- Enventure Research undertook comprehensive analysis, including relevant subgroup comparisons, and provided a detailed report
- The findings gave each partner council evidence on the local impact of the pandemic and helped inform future decisions
- 500 interviews in each council area
- Age, gender, and ethnicity quotas for representative samples