Case study · Regulators
Exploring patient views on teleoptometry for the GOC
Qualitative research with patients and the public explored acceptability, trust, safety, and the safeguards people would expect if sight testing is delivered using teleoptometry.
AudiencePatients and members of the public with varied eye-care experiences
ApproachFive online focus groups and six telephone depth interviews
Value to General Optical CouncilPatient evidence to inform the GOC's review of sight-testing requirements
The brief
- Changes in technology, service delivery, and workforce models are changing how eye care can be delivered.
- The GOC commissioned Enventure Research to understand patient and public views on teleoptometry, including acceptability, trust, and perceptions of safety.
The approach
- Participants were deliberately recruited to reflect different ages, levels of digital confidence, and reliance on eye-care services.
- Recruitment combined specialist free-find recruitment with targeted recruitment through GOC partner charities.
- A jointly developed discussion guide and clear stimulus materials allowed experienced Enventure qualitative researchers to explore concerns, perceived risks and potential safeguards.
The outcome
- Recordings were analysed thematically to identify recurring themes, consensus, and differences between groups.
- The final report used anonymous verbatim comments to add context and depth to the findings.
- The insight is informing the GOC's review of its Statement on the Testing of Sight and its wider work on responsible innovation and public safety.