Case study · Regulators
Understanding stakeholder perceptions of the GOC
Thirty depth interviews and a business registrant survey gave the GOC an independent view of its performance, its response to sector challenges, and stakeholder priorities.
AudienceOptical sector stakeholders and GOC business registrants
Approach30 depth interviews plus 147 business registrant survey responses
Value to General Optical CouncilIndependent feedback on performance, priorities, and relationships
The brief
- The GOC wanted an up-to-date understanding of how stakeholders viewed its performance, including its response to the pandemic and wider challenges facing the optical sector.
- Enventure Research was commissioned to gather independent feedback from organisations and individuals across the sector.
The approach
- Thirty 30–40 minute video interviews were completed with professional bodies, patient groups, employers, education providers, government, and commissioners.
- Interviews were recorded and analysed thematically, supported by anonymous verbatim feedback.
- A complementary online survey of GOC business registrants generated a further 147 responses.
The outcome
- Interview and survey findings were combined in a comprehensive report.
- The research gave the GOC current evidence on stakeholder perceptions and relationships.
- The findings supported assessment of regulatory performance and improvements to how the GOC operates and engages.