Case study · Housing
Understanding the challenges facing younger Clarion residents
A boosted survey sample and follow-up depth interviews created a stronger evidence base on the experiences of Clarion residents aged 18–24 and allowed comparison with older resident groups.
AudienceClarion residents aged 18–24
Approach180 survey interviews plus follow-up qualitative depth interviews
Value to Clarion Housing GroupEvidence to help Clarion tailor support to younger residents and their specific challenges
The brief
- Clarion wanted to understand how best to support younger residents, many of whom were experiencing vulnerabilities intensified by cost-of-living pressures
- Enventure Research was commissioned to build on the annual Index with research focused on residents aged 18–24
The approach
- The quantitative phase repeated the annual Index with a booster sample of younger residents, allowing their responses to be compared with older groups
- Across the original Index and booster fieldwork, 180 interviews were completed with residents aged 18–24
- Follow-up 30-minute depth interviews then explored the survey findings in greater detail, with recruitment structured to include a broad mix of demographics and circumstances
The outcome
- We combined the survey and qualitative evidence in a detailed report, comparing younger residents with older groups and using anonymised interview feedback to explain the quantitative findings
- The research provided Clarion with a richer picture of younger residents’ experiences and evidence to help tailor future support
- A booster sample enabling robust comparison with older residents
- Evidence focused on how support can better reflect younger residents’ circumstances