Case study · Housing
Understanding residents’ digital behaviour and future channel preferences
A two-phase programme combined survey research, depth interviews, and focus groups to understand residents’ digital behaviour and test future communication concepts.
AudienceClarion residents with a range of digital behaviours and preferences
Approach600 survey responses, 15 depth interviews, and three focus groups
Value to Clarion Housing GroupEvidence to help shape future online communication and interaction with residents
The brief
- Clarion wanted to understand how and why residents used the internet, how they interacted with Clarion when they needed to, and how they would prefer to engage through online channels in future
- Enventure Research was appointed to deliver a two-phase resident research programme
The approach
- Phase one combined an online survey, which received 600 responses, with 15 follow-up depth interviews to understand current digital behaviour and help shape concepts for further testing
- Phase two then used three online focus groups involving 14 residents to explore views on potential future approaches to online communication
The outcome
- Enventure Research provided detailed reporting across both phases
- The findings gave Clarion evidence on residents’ attitudes towards digital interaction and were designed to inform future online methods of communication
- 15 follow-up depth interviews to add context and inform concept development
- A staged design linking discovery research directly to service development