Case study · Residents and communities
Understanding how Birmingham residents consume local news
A representative on-street survey of 800 residents explored how people access news and information so Birmingham City Council could tailor communications more effectively.
AudienceBirmingham residents aged 16+
Approach800 representative on-street interviews
Value to Birmingham City CouncilEvidence to improve the relevance and efficiency of Council communications
The brief
- Birmingham City Council wanted to understand how residents consume news and find out about what is happening locally.
- The purpose was to help the Council tailor communications to residents more appropriately.
The approach
- Enventure Research and the Council designed the survey together and piloted it before launch.
- 800 on-street interviews were completed with residents aged 16+.
- Quotas covered age, gender, and broad ethnic group.
The outcome
- Enventure Research carried out analysis and reporting, including subgroup differences where relevant.
- The findings were intended to help the Council communicate with residents in more appropriate and efficient ways.