Case study · Tourism and visitors
Understanding seafront visitors across Bournemouth, Christchurch and Poole
Recommissioned after delivering the 2021 survey, Enventure Research completed 1,125 visitor interviews across nine seafront zones in 2023 to support the Council’s understanding of visitors and their experiences.
AudienceVisitors across nine seafront zones
Approach1,125 face-to-face interviews during term time and school holidays
Value to BCP CouncilConsistent visitor data to support comparisons over time and the review of seafront services
The brief
- Bournemouth, Christchurch and Poole Council commissions regular research to understand seafront visitors, their use of services, and their experiences
- Following successful delivery of the 2021 survey, Enventure Research was recommissioned for the 2023 wave
- The research covered nine seafront zones and needed to support comparisons with the previous survey
The approach
- Enventure Research developed the questionnaire in partnership with the Council, building on the 2021 survey
- Questions covered visitor profiles, use and perceptions of facilities, and visitor spending
- Experienced interviewers conducted face-to-face surveys during July and August, with fieldwork split between term time and school holidays
- Interviewers approached every nth person or group leaving specified points, approaching all visitors when locations were quiet
- A total of 1,125 interviews were completed, with 125 in each of the nine zones
The outcome
- Following quality checks, Enventure Research supplied an anonymised dataset to the Council for in-house analysis
- The survey provided visitor feedback to support the Council’s ongoing review and improvement of seafront services