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Case study · Housing

Building a wider picture of residents’ lives for Abri

A representative survey of 2,000 customers developed Abri’s cost-of-living research into a wider annual programme exploring the issues shaping residents’ lives beyond traditional satisfaction measures.

HousingAnnual customer surveyRepresentative researchSHARE
Audience2,000 Abri customers across its customer base
ApproachRepresentative telephone survey using the established SHARE methodology
Value to AbriA new annual evidence base on customer lives, experiences, and changing pressures
The project

Extending customer insight beyond satisfaction measures

A large-scale annual survey designed to support Abri’s own decisions while contributing comparable evidence to the wider social housing sector.

01

The brief

The SHARE project, a joint venture between Clarion Housing and LiveWest, explores wider issues shaping residents’ lives, including neighbourhood belonging, loneliness, finances, internet use, disability, and employment. Abri wanted to develop its existing cost-of-living survey so it could contribute additional evidence to SHARE, and commissioned Enventure Research to deliver its inaugural customer survey.

02

The approach

Using the SHARE question bank as a starting point, Enventure Research and Abri developed and piloted the questionnaire. The survey was administered by telephone to a representative sample of 2,000 customers, with quotas on gender, age, ethnicity, and region based on Abri’s customer records.

03

The outcome

Following fieldwork and quality assurance, Abri received a topline summary, coded open-ended responses, raw data, and a sample of interview recordings shared with respondent permission. The survey is intended to repeat annually, creating trend evidence for Abri while adding to the wider housing-sector evidence base.

  • 2,000 representative telephone interviews
  • Questionnaire aligned with the established SHARE evidence base
  • Open-ended feedback thematically coded for further analysis
  • A repeatable annual programme designed to monitor change over time

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