Case study · Housing
Building a wider picture of residents’ lives for Abri
A representative survey of 2,000 customers developed Abri’s cost-of-living research into a wider annual programme exploring the issues shaping residents’ lives beyond traditional satisfaction measures.
Audience2,000 Abri customers across its customer base
ApproachRepresentative telephone survey using the established SHARE methodology
Value to AbriA new annual evidence base on customer lives, experiences, and changing pressures
The brief
- The SHARE project, a joint venture between Clarion Housing and LiveWest, explores wider issues shaping residents’ lives, including neighbourhood belonging, loneliness, finances, internet use, disability, and employment
- Abri wanted to develop its existing cost-of-living survey so it could contribute additional evidence to SHARE, and commissioned Enventure Research to deliver its inaugural customer survey
The approach
- Using the SHARE question bank as a starting point, Enventure Research and Abri developed and piloted the questionnaire
- The survey was administered by telephone to a representative sample of 2,000 customers, with quotas on gender, age, ethnicity, and region based on Abri’s customer records
The outcome
- Following fieldwork and quality assurance, Abri received a topline summary, coded open-ended responses, raw data, and a sample of interview recordings shared with respondent permission
- The survey is intended to repeat annually, creating trend evidence for Abri while adding to the wider housing-sector evidence base
- Open-ended feedback thematically coded for further analysis
- A repeatable annual programme designed to monitor change over time
Client feedback
“Enventure were brilliant partners for Abri – we partnered with them on a new large scale, annual survey and their guidance and support was invaluable. In addition they were very patient and understanding when we needed to amend timescales on our end due to this being the first time running this project. I would not hesitate to work with them again or recommend them!”
Francesca MenegaldoResearch Manager, Abri