Wokingham Borough Council has recently appointed Enventure Research to undertake a programme of research to inform a public consultation regarding its waste and recycling services. The Council has been exploring ways of making savings across the waste collection and disposal service, and wished to assess residents’ responses to some of the potential options.
The research will take the form of a telephone survey, with interviews commencing in early to mid December. A trained team of interviewers will contact residents of Wokingham Borough Council, inviting them to participate in the survey, which has been developed in partnership between the Council and Enventure Research. The survey explores residents’ attitudes on a number of different topics, such as fortnightly waste and recycling collections, alternate weekly collections, wheelie bin introduction, the current blue bag waste collection system and potential Council Tax increases.
A minimum of 1,000 interviews will be conducted, with quotas set on age, gender, housing type and ward to ensure a representative sample is achieved. CATI (computer aided telephone interviewing) technology will be used to record participants’ responses, and interviews will be conducted at different times of the day and on different days of the week to give a wide range of residents the opportunity to participate. If required, on-street interviewing may be utilised to fill difficult quotas.
Following fieldwork completion, Enventure Research will analyse all data collected, produce a comprehensive research report and present the main findings and recommendations to Wokingham Borough Council.