Enventure Research has been awarded a contract by Manchester City Council to evaluate attendees perceptions of the Manchester Day Parade, which will take place on Sunday 22 June 2014. The parade is an opportunity for communities to celebrate the creativity and diversity associated with the city in a highly visual way. The parade will feature floats, inflatables and bands, alongside groups and individuals who registered their interest in being part of the event. Approximately 50,000 people are expected to attend, with over 1,500 people from over 70 community groups and organisations participating in the event.
Manchester City Council has commissioned fieldwork in previous years to evaluate the impact of the Manchester Day Parade. This research has taken the form of questionnaires and on-street interviewing.
Enventure will conduct 250 on-street interviews on the day of the parade with a random sample of event attendees in various locations around the city.Detailed analysis of all survey data will be conducted, producing a comprehensive report on the data and comparison with previous years.
Mark Robinson, Managing Director, commented,It’s great to be working with Manchester City Council again through the research framework.Were really looking forward to undertaking this evaluation research of such a positive event for the city.