Recycling communications material testing in Shropshire

Mar 6, 2017

Enventure Research is pleased to be working again with Shropshire Council and Veolia to deliver two focus groups with Shropshire residents to test communications material relating to the recycling scheme.


Residents living in the Shropshire area are able to recycle a wide range of materials using their recycling scheme provided by Shropshire Council and waste management company Veolia. Although the information on how and what to recycle is detailed on service leaflets produced in line with guidance published by WRAP, it is believed that some residents either misunderstand it or that the information is unclear as the recycling scheme has been used incorrectly.


In order to evaluate the current communication materials provided, two focus groups will be held with residents in Bridgnorth, led by an experienced moderator from Enventure Research. The research will explore what aspects of the current communication material work well, what could be improved, and what information residents would like to see in future communications material.