Enventure Research has been appointed to undertake a door-to-door recycling communications campaign on behalf of North West Leicestershire District Council, in partnership with the Leicestershire Waste Partnership.
The Waste Partnership wishes to change the recycling behaviour of residents in Leicestershire by means of a doorstep campaign, and has a target of sending 58% of municipal waste for recycling, reuse or composting by 2017. This project is intended to act as a preliminary trial to inform the effectiveness of the doorstepping method, as well as the viability of potentially larger scale doorstepping projects in the future.
Enventure Research’s trained recycling promoters will target approximately 8,000 properties from a number of waste collection rounds, engaging with at least 30% of households. The promoters will discuss the recycling scheme with residents, answering any questions and providing additional clarification about what can and cannot be recycled. Recycling and refuse tonnages will be monitored before and after the doorstepping period in order to assess the effectiveness of the engagement campaign.