Enventure Research has been appointed to undertake a door-to-door recycling communication campaign on behalf of Broxbourne Borough Council. Broxbourne Council currently offers a fortnightly kerbside collection of plastics, cans, glass, paper, green waste, food and cardboard, in addition to the weekly domestic waste collection.
The main purpose of the campaign is to encourage residents to remove cardboard from the organic waste stream, in order to improve the quality of the compost produced from the green and food waste collected. Residents will be encouraged to instead recycle their cardboard at one of the 24 Neighbourhood Recycling Centres (NRCs) situated across the Borough rather than putting it in their green wheeled bin. The Council also wishes to engage with residents in order to encourage further recycling of materials and maximise the capture rate following a recent waste analysis survey.
Enventure’s experienced recycling promoters will speak to residents on their doorstep, raising awareness about the cardboard issue and aiming to encourage further participation in the recycling scheme and increase the range and amount of waste recycled. The team will visit approximately 32,000 properties and speak to a minimum of 11,200 residents (35%). Doorstepping activity will begin on 18th June, lasting for approximately five weeks.