Recycling Behaviour Change Survey for R4GM

Aug 25, 2014

Recycle for Greater Manchester (R4GM), the partnership between Greater Manchester Waste Disposal Authority (GMWDA), the nine district councils in the area and Viridor Laing, has appointed Enventure Research to undertake a behaviour change survey examining Greater Manchester residents’ views, opinions and behaviour in relation to recycling and waste prevention.

The research is intended to be comparable with previous biannual surveys that have been undertaken face-to-face with Recycling Centre users and staff, which have investigated levels of awareness around the R4GM brand and recycling and waste prevention attitudes and behaviours.

A face-to-face on-street survey will be conducted with a representative quota sample of 3,600 Greater Manchester residents in a number of different sampling locations.  The survey will gather similar information to that of previous surveys, but will aim to further understand the impact of R4GM communications to measure the effectiveness of campaigns and promotional activities.  A large team of Interviewer Quality Control Scheme (IQCS) trained market research interviewers will conduct the interviews, using computer aided interviewing (CAPI) devices to record responses.

The fieldwork interviewing is due to commence in September and continue through to October 2014.  Enventure Research will provided detailed analysis and reporting on the findings following fieldwork completion.

Recycle for Greater Manchester