Enventure Research is currently working with Marketing Birmingham to conduct its Leisure and Business Tourism Survey 2013. Marketing Birmingham is the area’s strategic marketing partnership and operates the leisure and business tourism programmes, Visit and Meet Birmingham, promoting Birmingham and its wider area, including the Black Country and Solihull.
The survey aims to provide a major market appraisal of the profile, activities, motivations to visit, perceptions and satisfaction and expenditure of those visiting the area in order to inform the strategic thinking of Marketing Birmingham and other project partners, marketing and promotion of the area as a visitor destination.
The survey is being administered by Enventure Research via face-to-face interviews at a number of popular locations around Birmingham and the surrounding areas to 2,000 visitors. To support the survey, a follow up online survey and additional telephone interviews are also being conducted.