Manchester City Council (MCC) has again commissioned Enventure Research to deliver a visitor survey at the Manchester Day Parade, which will explore perceptions of the event and its wider impact. The Manchester Day Parade is now a yearly cultural event which celebrates the creativity and diversity that is synonymous with the city. The parade features floats, inflatables and bands alongside groups and individuals representing a range of local organisations.
The Manchester Day Parade evaluation research was also carried out by Enventure Research in 2014 and 2015.
Enventure Research’s experienced team will undertake face-to-face surveys at various sampling points around Manchester with visitors attending the parade. The questionnaire, designed in partnership between MCC and Enventure Research will replicate many of the questions asked in previous years so that meaningful comparisons can be made and attitudes tracked over time.