Enventure undertaking third Christmas campaign evaluation in Manchester

Nov 18, 2016

Enventure Research has been appointed for the third consecutive year to undertake Manchester City Council‘s Christmas Survey. The survey is conducted each year in Manchester during the run-up to Christmas and provides insight into how the Christmas campaign influences people to choose to visit Manchester, the impact of various events taking place in the city centre, visitor satisfaction and the subsequent economic impact of the Christmas campaign.


Experienced IQCS (Interviewer Quality Control Scheme) trained interviewers will undertake the survey face-to-face with at least 800 visitors to Manchester in a number of carefully selected sampling points.


The fieldwork will take place over a three-week period in December, with interviewers working on different days and at different times to ensure a wide variety of visitors have the opportunity to participate in the research.


Upon fieldwork completion Enventure Research will undertake comprehensive analysis of the data, producing a detailed report which includes comparisons with previous years’ findings.