has recently been commissioned to once again work with Leeds City Council to
carry out a visitor survey at all its museums and galleries. It has been four
years since the last visitor survey, and in that time Leeds has acquired new
sites – Leeds City Museum and the Discovery Centre – making this piece of
research vital to discover who customers are and what their impressions and
experience are of the service they receive.
is carrying out exit interviews with visitors at eight museums and galleries
which, in total, receive almost 800,000 visitors each year. Random sampling
will be employed to ensure a representative sample of visitors is achieved.
The information gained from this research will be used
by Leeds City Council to help them improve the museum service, enable greater
understanding of who visitors are and their motivation to visit, grow visitor
numbers, attract ‘harder to reach’ audiences and tailor marketing planning and
promotion to target audiences.