Large-Scale Resident Engagement Completed in Merton

Jul 28, 2014


Enventure Research has successfully completed a large-scale door-to-door recycling communications campaign on behalf of Merton London Borough Council.  An enthusiastic team of twenty experienced recycling promoters, were recruited from local and surrounding areas.  The project was managed on the ground by a local Project Co-ordinator.

Recycling promoters engaged with residents on the doorstep, raising awareness of the recycling services and inspire residents to recycle as many materials as possible, also offering the opportunity to order new recycling containers.  Residents were further encouraged to sign up to the new Mega Recycling Incentive Scheme, a web-based interact scheme which offers the opportunity for substantial and frequent rewards for correctly recycling.

The fieldwork was completed over a ten-week period.  Progress reports were provided to the Council on a weekly basis.  Visits were made to approximately 83,000 properties, with an overall contact rate of 33% achieved.  Enventure Research provided comprehensive reporting on the findings, including detailed survey findings, feedback, comments, issues and suggestions from residents, providing practical and actionable recommendations for future engagement and operational activity.